DATABASE MARKETING

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Unleash the Power of Your Customers Successful marketers understand the value of database marketing.  Our services give you a comprehensive understanding of your customer’s buying behavior.  This invaluable information is crucial to effective marketing strategies.   Black & White Media has the experience to create new opportunities - bringing bigger dividends to your bottom-line.  Turn your data into marketing insight that is that delivers results.  We provide you with a custom turnkey solution designed to fit your specific objectives.

Not Just for Fortune 500 Clients

Fortune 500 companies recognize how important database marketing is to any marketing strategy.  BWM offers a scalable consultative approach including Database Design & Management, Data Sourcing and Analytics guiding you from start to finish.  We deliver the highest level of business intelligence unleashing the vast potential of your customer data ensuring you outperform your competitors!

Case Studies:

  1. Increase Lifetime Value - A large B2B manufacturer wanted to increase the value of its customers.  We employed a match back process that brought together contact data and purchase data. By adding these data attributes to the customer record, our database marketing team identified the optimal timing to hit the customer with cross-sell and up-sell promotions.  The result was increased response, reduced attrition and a dramatic increase in lifetime value!

  2. Better Prospecting to Increase Revenue - A relatively new online company had a large quantity of visitor registrations on its site, but knew very little about those individuals.  Their objective was to increase ad revenue.  Our database marketing professionals married data from several different sources creating a clear visitor profile.   Armed with a well-defined audience, the client’s sales team targeted advertisers whose buyers closely matched their new profile.  When the ad placement sales more than doubled, the sales team knew they reached the right market. 

  3. Drive Up Donations - A medium-sized nonprofit company wanted to find ways to increase per person donation level.  They were running numerous multichannel campaigns including email, direct mail, TV and telemarketing.  Our experts designed a database that brought together many sources of donor data, such as donation amount, advertising media and geography.  By analyzing the data, we identified the most successful sales channel and donation level by geographic region.  Given the new findings, the client retooled its promotional content and strategies achieving a substantial increase in donation levels!

  4. Cut Acquisition Costs with Prospect Databases – By building a prospect database for a large B2C client, our direct marketing team drove down list acquisition costs.  Utilizing the new prospect database, the client reaped huge benefits and saved thousands annually!