Marketing Trends Survey
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Budgets continue to move toward Social Media!
Nearly one-fifth of marketing dollars will go to social in five years! Social marketing budgets are constantly going up, according to “The CMO Survey” from Duke University’s Fuqua School of Business and the American Marketing Association (AMA).
Marketers were already planning on upping spend in August 2009. They have continued to increase outlays since then, with respondents in February 2010 claiming they will devote nearly one-fifth of their marketing budgets to social media in the next five years.
Looking across sectors, business-to-business (B2B) spending is nearly in line with business-to-consumer (B2C), except in the lagging B2B products category. While B2C services were behind the game in August 2009, spending in that area has caught up and will remain in line with other outlays for the next several years. B2B product marketers will remain behind the curve over the next five years.
Notably, spending plans for every sector were higher in February 2010 than they had been just six months earlier.
Growing B2B spending on social media lines up with the general goals of B2B marketers: customer relationship management and brand-building, which respondents claim will be the highest growth areas in the next year. Social marketing, with its strength in boosting brand engagement and loyalty, is an effective medium for both purposes.
* Keep up on the latest digital trends. Learn more about Social Media options for your company.
Contact Us: info@blackandwhitemedia.com
Marketers were already planning on upping spend in August 2009. They have continued to increase outlays since then, with respondents in February 2010 claiming they will devote nearly one-fifth of their marketing budgets to social media in the next five years.
Looking across sectors, business-to-business (B2B) spending is nearly in line with business-to-consumer (B2C), except in the lagging B2B products category. While B2C services were behind the game in August 2009, spending in that area has caught up and will remain in line with other outlays for the next several years. B2B product marketers will remain behind the curve over the next five years.
Notably, spending plans for every sector were higher in February 2010 than they had been just six months earlier.
Growing B2B spending on social media lines up with the general goals of B2B marketers: customer relationship management and brand-building, which respondents claim will be the highest growth areas in the next year. Social marketing, with its strength in boosting brand engagement and loyalty, is an effective medium for both purposes.
* Keep up on the latest digital trends. Learn more about Social Media options for your company.
Contact Us: info@blackandwhitemedia.com
2010 Marketing Trends Survey
Tried-and-true plus shiny-and-new: Business executives around the world are optimistic about next year, according to the “2010 Marketing Trends Survey” from StrongMailNearly nine in 10 plan to increase or maintain their marketing budgets, and one-half expect their customers to be spending more in the coming year.
E-mail and social media top the list of marketing tactics respondents will increase spending on in 2010. Search came in third. Combining social media and e-mail marketing is a growing trend. More than four in 10 business executives said integrating the two tactics was one of their most important e-mail marketing initiatives for 2010, just after improving performance and targeting and growing opt-in lists.
Around one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice. But 18% of business executives wanted to add social components into their e-mail campaigns and did not know where to begin. Even after getting initiatives off the ground, success can be difficult to achieve—and measure. Although 42% of executives reported a lift in campaign performance after integrating social and e-mail, 35% saw no improvement, and 23% did not know how to measure their results.
“While an unprecedented number of companies look to integrate email and social media in 2010, the data shows that companies need to adopt new tools and strategies to properly measure and monetize their efforts,” cautioned Bill Wagner, executive vice president of business operations at StrongMail, in a statement.
E-mail and social media top the list of marketing tactics respondents will increase spending on in 2010. Search came in third. Combining social media and e-mail marketing is a growing trend. More than four in 10 business executives said integrating the two tactics was one of their most important e-mail marketing initiatives for 2010, just after improving performance and targeting and growing opt-in lists.
Around one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice. But 18% of business executives wanted to add social components into their e-mail campaigns and did not know where to begin. Even after getting initiatives off the ground, success can be difficult to achieve—and measure. Although 42% of executives reported a lift in campaign performance after integrating social and e-mail, 35% saw no improvement, and 23% did not know how to measure their results.
“While an unprecedented number of companies look to integrate email and social media in 2010, the data shows that companies need to adopt new tools and strategies to properly measure and monetize their efforts,” cautioned Bill Wagner, executive vice president of business operations at StrongMail, in a statement.
